What is logo recognition?

Artificial Intelligence can be a beautiful thing, especially when it comes to your logo. As machine learning and AI have become more and more prominent and intelligent, software-like logo recognition has grown too. With a solid logo recognition software, you can see where your logo is popping up on social media, television or elsewhere, how consumers are responding to or interacting with it and if there are any nefarious or counterfeit uses of your logo in play.

What is logo recognition? Logo recognition tools allow you to detect where on the internet your logo appears. Logo recognition is a must-have for any brands with a unique logo. Keep reading to see how it can benefit your company.

What is logo recognition used for?

There are many ways to use logo recognition software, so for simplicity’s sake, we’ve distilled them into three main categories.

Brand recognition

Logo recognition is a great way to figure out how often your brand is appearing online. With today’s sophisticated algorithms, logo recognition software can see how often your brand is being mentioned across social media platforms.

This sort of software can also see when your brand’s being used out in the real world. For example, if you have a banner promoting your company at a baseball stadium, logo recognition software can tell how often the logo is appearing on television when a game’s being broadcasted. That way, you’ll know if your advertisement is in a prime spot so the viewers at home can see what you’re all about.

Counterfeit detection/brand protection

The second way that logo recognition is used is for more nefarious situations. Sometimes, with both big brands and up-and-coming companies, people use logos in counterfeit or illegitimate ways. They could be making bootleg products and ripping off your company’s logo. A well-known fashion company like Supreme often sees its logo used on bootleg products. Logo recognition software lets a company find these kind of products and handle the situation appropriately.

Sometimes people produce harmful content about a brand online. They could be spreading false information about your company or using your logo with a social media post that has inappropriate content or just doesn’t align with your message. Logo recognition is a great way to root out these situations and take care of them.

Understanding the user experience

How exactly are people reacting to your brand? Online and real-world reviews are one thing, but logo recognition software lets a company see what consumers really think about their product or service, checking social media posts, blog articles and other mentions of a brand.

This is great for measuring ROI, as a company can assess whether their marketing efforts are bearing any fruit. If a company is promoting its product as one thing, and people are seeing it as another, it could be wise to reevaluate the marketing plan.

Source: 99Designs